About us
Our vision
The traditional go-to-market model—built around marketing services, advertising execution, and advisory-led consulting—no longer delivers what companies need. As services become commoditized and AI accelerates their production, value has shifted away from outputs and toward outcomes. What companies need now is not more strategy, but new sources of revenue and partners who can help bring them to life.
Vector’s vision is to redefine what a go-to-market partner is in this new era. We believe the greatest opportunities exist in emerging categories—spaces where markets are still being formed, narratives are undefined, and ownership is up for grabs. By helping companies identify, shape, and scale these opportunities, we aim to build durable businesses, healthy marketplaces, and the economies that sustain them.
Our mission
Vector helps companies unlock new growth by building and activating platforms, partnerships, and go-to-market programs in emerging categories. We combine experience, execution, and trusted networks to turn opportunity into operating businesses.
Emerging Market Growth Index: Unleashing Alpha
Emerging categories are highly sought after markets for enterprises, are ecosystem built and reward disruption. With CAGRs of 8-25% today, they are outperforming the general market by 3-9x. For Vector, these are the target markets of our investment strategy - where compounding disruption creates the greatest opportunity for outsized returns.